Panasonic sets new standard at IBC with AVC Ultra

Advances and enhancements to codec family boost workflow credentials; expand possibilities for content production

Advances and enhancements to codec family boost workflow credentials; expand possibilities for content production

IBC, Amsterdam, Netherlands, 10th September 2011 – At this year’s IBC (www.ibc.org), Panasonic Europe is focusing on advances to its AVC Ultra family of flexible codec and workflow solutions as part of its integrated vision for broadcasting. By highlighting user benefits of this enlarged and enhanced range of codecs for professional content production, Panasonic will show how AVC Ultra offers the potential to help shape the industry’s future and why it represents a new benchmark standard that will change professional expectations of workflow technology.

AVC Ultra, the collective name given to Panasonic’s group of professional AVC based codecs, represents a single workflow destination for professional users working at many levels in the production cycle. As a unified, seamless group of codecs based on the H.264 standard, AVC Ultra offers enhanced flexibility for both high-end and mainstream production through its support for a wide range of data-rates from low to high quality.

The AVC Intra 100 and 50 is enhancing  up to 1080p by maintaining  existing workflows and infrastructure. Ideal for where quality consciousness sits alongside the need for a flexible, cost-efficient house format.

Intra capability is expanding up to 4:4:4, 12 bit, Master quality with a range of up to 4K resolution. The advantage is  visually lossless, file based mastering means flexibility and sustainability, and far smaller file size than with currently available technologies.

In this IBC, we announce extending  to the cost conscious segment where  speed and flexibility are required  with AVC Long Gop which is twice efficiency of current MPEG2-GOP.

AVCUltra  is covering a full range of industry applications while also delivering an improved workflow experience  ranging from 400M at one end to 800K at the other. This makes AVC Ultra a good choice for professional applications including filming in 3D.  AVC Ultra  is an entirely unified codec family  based on H.264. The AVC Ultra family also includes an AVCProxy codec designed specifically for quick breaking news applications and fast off-line editing.

The latest enhancements to the codec line-up mean that the AVC Ultra family can ensure consistent results for a full range of industry applications while also delivering an improved workflow experience. The AVC Ultra family also includes an AVC Proxy codec designed specifically for quick breaking news applications and fast off-line editing.

Christian Sokcevic, Panasonic’s Director of Professional AV Europe, said: “As a responsible manufacturer, we have been considering how we can contribute towards the growth of the broadcast industry as a whole. “Conscious of end user needs, we understand it’s not just about creating amazing products, we also need to inspire users to create passionate work which in turn will help grow the industry. AVC Ultra is a great example of how we are pushing the boundaries of broadcasting to encourage this future innovation.” 

With its largest stand at IBC to date, Panasonic is showcasing its cutting-edge workflow, metadata management and archiving solutions designed to streamline the recording and production process from capture to delivery. For more information, please visit our website: www.panasonic-broadcast.com